NSW Roads | Pacific Complete |

NSW Roads | Pacific Complete

  • Social Media Management

Social Media Campaign

Moose worked with Transport NSW and Pacific Complete, and their team from Sydney on a digital video production campaign called PAC.

The purpose of PAC was to educate the public on road safety protocols when dealing with oversize, overpass vehicles. The campaign was launched as construction for the Grafton to Ballina Pacific Highway project started to increase.

We helped create a campaign strategy and created storyboards and scripts for three films which were published across social media channels between September 2017 and April 2019.

Matt and Prudence at Pacific Complete were a pleasure to work with, and made the two-month project enjoyable for everyone.

Our first video in the campaign reached over 52,000 people: see the post here.

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